It took his builders a full 12 months to refashion the software program right into a commercially out there platform.
“I am not a technical founder, so I needed to study,” says Marmo. “I additionally needed to learn to increase cash. I did not know what enterprise capitalists search for. I did not know tips on how to discuss to them, I did not know tips on how to meet them.”
His break got here in 2022 when a golf buddy informed him about ServiceTitan, a $10 billion software program startup firm serving the HVAC and plumbing industries. Marmo discovered the corporate on Crunchbase and emailed the VC agency listed as ServiceTitan’s first investor.
“I used to be like, ‘Whoever invested in them may spend money on us,'” he says. He was quickly flying to Santa Monica, Calif. to shut on a pre-seed spherical.
Patrick Harmon a principal at B Capital Group, which led the startup’s seed spherical a number of months later, says he was already on the hunt for a waste administration startup when he heard from CurbWaste—however it was Marmo’s business expertise that offered him on the corporate.
“He is a fourth-generation waste man who is aware of all of the gamers,” he says. “In these old-line industries, belief is totally paramount. Clients are extra keen to belief somebody that comes from their house and actually cares about altering it for the higher.”
Marmo landed his first buyer in 2022—a small operator in Tulsa, Okla.—after studying a commerce journal article about how the corporate’s younger proprietor employed a graffiti artist to color his dumpsters. “I reached out to him as a result of I felt like he was like-minded,” says Marmo.
The platform improved the client’s money circulation by 10% and elevated income by 20%, he says.
CurbWaste continues to concentrate on small, rising trash haulers seeking to innovate. “All of our development is thru referral and word-of-mouth, or it is our unbiased outreach,” says Marmo. “We do not do any advertising.”