More than half of US marketers use generative AI every day: study | News

Greater than half of US entrepreneurs use generative AI day by day: research | Information

Greater than half of entrepreneurs within the U.S. are utilizing generative synthetic intelligence day by day, in keeping with a report from Human Pushed AI, an organisation that upskills entrepreneurs on AI expertise. 

The report, Advertising Management Outlook on Generative AI Adoption, relies on a survey of 1,100 U.S. advertising professionals. It gives an outline of their attitudes and ideas about generative AI, protecting matters from essentially the most generally used instruments and views on ethics to generative AI’s influence on employment {and professional} growth.

Based on the survey, greater than half (56%) of U.S. entrepreneurs use GAI instruments day by day, mostly for copy technology, with greater than one-third (37%) saying they use platforms like ChatGPT, Claude and Bard frequently. Greater than six in 10 (62%) mentioned they use GAI instruments for proofreading and to make their writing extra concise.

In the meantime, 22% mentioned they use image-generating merchandise like DALL-E and Midjourney. Different frequent makes use of for GAI embody constructing decks (16%), knowledge analytics (12%), GAI-powered video editors (9.4%) and key phrase choice and SEO (9%).

The overall sentiment amongst entrepreneurs is that GAI is beneficial for rising effectivity or facilitating personalization. The report discovered that greater than three-quarters mentioned GAI can be utilized to automate frequent duties, and 70% mentioned that it permits them to spend extra time on constructing relationships with shoppers and companions. 

Whereas a rising proportion of entrepreneurs are utilizing GAI instruments frequently, the sentiment towards them is essentially divided by age. Forty-eight p.c of Gen Zers and 39% of millennials mentioned they really feel optimistic about generative AI, in comparison with 24% of these between the ages of 45 and 60 and eight% of these over the age of 60.

Many respondents expressed severe considerations concerning the expertise. Greater than seven in 10 (72%) entrepreneurs mentioned they fear about whether or not the instruments present truthful data, 63% shared fears of copyright infringement and 46% mentioned they’re involved about job losses as a consequence of AI.

Author: ZeroToHero

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