15 ways to boost engagement on social media platforms

15 methods to spice up engagement on social media platforms

That will help you improve your social media engagement, we have gathered fifteen distinctive techniques from high executives and advertising and marketing professionals. From using animated movies to becoming a member of social media teams, these leaders share their best methods. Dive in to find the techniques that might revolutionize your social media presence. Listed here are 15 methods to spice up engagement on social media platforms:

LEARN MORE: 17 innovations that haven’t been invented but (that folks need)

  • Interact with Animated Movies 
  • Embrace Related Memes
  • Strive Cross-Promotions 
  • Collaborate with Micro-Influencers 
  • Mix Social Media Finest Practices
  • Publish Drawback-Pushed Content material 
  • Collect Consumer-Generated Content material 
  • Use a Hand-Written Font 
  • Run Paid Advert Campaigns
  • Actively Networking on LinkedIn 
  • Promptly Reply to Messages
  • Encourage and Reply to Viewers Interplay
  • Host Interactive Contests
  • Put Social Handles on Enterprise Playing cards
  • Be part of Social Media Teams

Interact with Animated Movies 

A robust technique to drive social media engagement is thru quick, animated movies made doable with design platforms like Canva or InVideo. These platforms are user-friendly, enabling the creation of professional-grade animations. Animated movies are entertaining and informative, making them good for social media. They can be utilized to inform fascinating tales that immediate viewers to remark and share. 

Furthermore, the truth that they’re visually partaking results in extra energetic anticipation of future content material. In my expertise, this tactic considerably will increase social media engagement, demonstrating the effectiveness of quick, animated movies in any advertising and marketing technique.

Shane McEvoy, MD, Flycast Media

Embrace Related Memes

One spectacular social-media advertising and marketing tactic I’ve embraced to skyrocket engagement on my profiles is the infamous “Meme Magic” technique. Sure, you heard that proper—memes are extra than simply hilarious cat photos (though they work wonders too!). 

With a sprinkle of wit and creativity, I crafted share-worthy memes that struck a chord with my viewers. The outcomes? A jaw-dropping 50% enhance in likes, shares, and feedback! One explicit gem that includes a Grumpy Cat lookalike introduced forth an avalanche of laughter and engagement, leaving me purring with delight. 

Keep in mind, a well-timed meme is value a thousand phrases! So, dive into the meme universe, and watch your social-media kingdom thrive!

Himanshu Sharma, CEO and Founder, Academy of Digital Advertising and marketing

Strive Cross-Promotions 

I additionally used cross-promotions and joint advertising and marketing with comparable or competing corporations. By using each other’s audiences, we may enhance our attain and engagement. Whether or not it was by joint giveaways, visitor weblog posts, or co-created content material, these collaborations aided within the formation of important connections with new followers and potential shoppers.

Alexandra Cotes Daes, Social Media and Advertising and marketing Director, Toronto Flower Co.

Collaborate with Micro-Influencers 

We as soon as ventured into the world of influencer advertising and marketing – however with a twist. We did not purpose for the celebs; as an alternative, we sought micro-influencers, these hidden gems with loyal followers hanging on to their each phrase. 

This technique unfolded after we teamed up with an rising life-style blogger in our area of interest. She was the true deal—passionate, real, and relatable, the epitome of the micro-influencer ethos. We co-created a novel, partaking marketing campaign, and the outcomes have been astounding. 

Her followers grew to become inquisitive about our model, engagement soared, and our on-line presence was invigorated. It was an eye-opening expertise that underlined the facility of micro-influencers in fashionable advertising and marketing.

Ryan Steinolfson, Founder, Speed up Advertising and marketing

Mix Social Media Finest Practices 

To extend engagement on our firm’s LinkedIn profile, a number of techniques are employed which have confirmed to be extremely efficient for the LinkedIn platform:

Posting on the appropriate days and on the proper time ensures that publishing happens when the audience is probably to be energetic and engaged on LinkedIn.

Participating with readers within the feedback part by responding to feedback ensures a pleasant and significant two-way dialog, which additional helps in rising the attain and engagement of the posts.

Including a visible aspect to the content material printed is helpful. Since visuals like infographics and carousels take pleasure in good natural impressions and engagement on LinkedIn, it’s a level to leverage them as a lot as doable within the LinkedIn content material technique.

Utilizing the appropriate, related hashtags is kind of essential on LinkedIn, because it ensures that the content material reaches individuals who’ll discover it helpful and, in flip, could be probably to have interaction with it.

Saksham Gogia, Co-Founder and Managing Director, WrittenlyHub

Publish Drawback-Pushed Content material 

One tactic that helped enhance the engagement fee on totally different social media channels is creating problem-driven content material for readers that solves their present challenges. This sort of content material turns into extra relatable to the core viewers, and the options or solutions supplied assist them enhance their present situation, whether or not in enterprise or skilled life.

Discovering these problem-centric content material concepts begins with figuring out questions that folks ask on-line. It is because questions usually characterize the issue they’re dealing with within the trade. Platforms like Reddit, IndieHackers, Quora, and area of interest boards are the most effective locations to seek out actual questions requested by the viewers. Nevertheless, you will need to prioritize questions that may be answered with both private expertise or experience.

When private experiences or sensible expertise is aligned with solutions, audiences usually tend to have interaction with the content material.

Harshit Gupta, Entrepreneur and Digital Advertising and marketing Coach, GrowthAcad

Collect Consumer-Generated Content material 

One efficient social media advertising and marketing tactic to extend engagement is leveraging user-generated content material (UGC). UGC includes encouraging and sharing content material created by customers, purchasers, or followers. 

At Authors on Mission, authors have been invited to share their writing journey, book-launch experiences, or their achievements post-publication, utilizing a particular hashtag. These tales have been then reshared on social media profiles.

This technique had a twin impact. It not solely promoted the authors and their work but additionally highlighted the success of the companies. Consumer-generated content material acts as social proof, constructing belief among the many viewers. Furthermore, that includes purchasers’ content material made them really feel valued and a part of the neighborhood, resulting in increased engagement charges.

UGC campaigns are a strong technique to foster neighborhood, enhance engagement, and improve model credibility. It is genuine, relatable, and it showcases the direct influence of your work in your purchasers.

Vikrant Shaurya, CEO, Authors On Mission

Use a Hand-Written Font 

We’ve found that using a hand-written font with an arrow pointing to a major aspect within the picture dramatically enhances the visibility and engagement of our LinkedIn posts. It successfully communicates to the viewers, saying, “Hey, test this out,” constantly producing constructive outcomes.

Jason Vaught, Director of Content material, SmashBrand

Run Paid Advert Campaigns

If you happen to’re invested in social media, it is advisable put money into social media…and meaning operating paid adverts. Many enterprise house owners usually are not satisfied they need to pay for social media engagement or attain, however ‌paid social improves outcomes in your natural posts and brings in new prospects out of your adverts. 

I warning those that are afraid to spend on promoting to weigh the time they’re investing in natural social media and what measurable outcomes they see. That point is a value that you simply can not recoup. By investing an inexpensive funds in social media promoting, you will note your engagement soar on each your account and your natural posts.

Maryann Pfeiffer, Principal and Founder, 108 Levels Digital Advertising and marketing

Actively Community on LinkedIn

Venturing into the startup enterprise, our group discovered an absence of a neighborhood of like-minded folks. LinkedIn was the most effective place to construct this neighborhood. It is a spot to share, discover expertise, and search recommendation. 

The trick was not merely crafting an ideal profile web page and hoping for the most effective. Actively in search of startup founders, CEOs, and builders and connecting with them was key. Connection requests will be automated with out shedding the private contact utilizing instruments like Linked Helper. Engagement with what folks put up on their pages can be essential. 

Personally writing feedback and devoting one hour to this on LinkedIn will increase web page visibility and aids find new staff, thanks to an intensive community and suggestions.

Daria Erina, Managing Director, Linked Helper

Promptly Reply to Messages

I commonly interacted with my followers by replying to feedback and direct messages as quickly as they have been acquired. I attempted to reply to constructive remarks and considerations in a courteous and useful method. This two-way contact fostered a way of neighborhood and belief, rising followers’ probability of partaking in future posts.

Rameez Usmani, Digital PR and Chief Advertising and marketing Officer, Photo voltaic Panel Set up

Encourage and Reply to Viewers Interplay

One tactic that at all times labored greatest for me for rising engagement on my social media profiles was encouraging my viewers to touch upon and share every put up after which responding to all of the feedback and shares I acquired. 

If you wish to foster social media engagement, ask and direct your viewers in direction of it. On the similar time, it is advisable take the initiative and be the one who by no means misses responding to a remark, irrespective of how small that remark is.

Tom Golubovich, Head of Advertising and marketing, Ninja Transfers

Host Interactive Contests

Internet hosting social media contests is an efficient technique to spike engagement in your profiles. Contests that supply worthwhile rewards can inspire your followers to love, remark, share, and tag associates. 

Not solely does this drive fast engagement, however it will possibly additionally develop your attain to potential followers. It is a win-win state of affairs: your viewers will get rewarded, and your model enjoys heightened visibility and engagement.

Aysu Erkan, Social Media Supervisor, Character Calculator

Put Social Handles on Enterprise Playing cards

Do folks truly learn your social handles on bodily media after which kind them in on their telephones? The reply, in my expertise, is a big sure! 

You need to get your socials on the market as a lot as doable with out exposing your self to spammers. Be sure to have your most-used handles listed on your corporation playing cards, and at all times have a card to spare. You by no means know who you would possibly meet at a networking perform, enterprise perform, and even out in public.

Coty Perry, Chief Advertising and marketing Officer, Anglers.com

Be part of Social Media Teams

Be part of or create social-media teams/communities to have interaction with a focused viewers, sharing useful content material and establishing credibility. For instance, a health attire model joins fitness-related Fb teams and shares informative movies, exercise suggestions, and reductions, encouraging group members to have interaction by asking questions and sharing their health journey.

Ben Lau, Founder, Featured website positioning Firm

Author: ZeroToHero

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